🚀 We’re in Beta!

Meet our new design. Everything works as usual, but if anything feels off, give us a ping.

Explore Iconic Softflex Collections

Embrace the perfect mix of comfort and innovation with Softflex.

Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

CHF21
Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

4.9
CHF27
Soft Flex Wire .014 Dia. 30 Ft. 21 Strand Original Satin Silver

Soft Flex Wire .014 Dia. 30 Ft. 21 Strand Original Satin Silver

5
CHF55
RevlonColorStay Eyeliner with SoftFlex, Black Brown 202, 0.01 Ounce (0.28 g)

RevlonColorStay Eyeliner with SoftFlex, Black Brown 202, 0.01 Ounce (0.28 g)

4.5
CHF36
Revlon Colorstay Pressed Powder with Softflex # 830 Light/Medium - 0.3oz Powder

Revlon Colorstay Pressed Powder with Softflex # 830 Light/Medium - 0.3oz Powder

4.5
CHF29
Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

Soft Flex XCR-5411 Soft Touch Very Fine Beading Wire, 0.010"/100', Silver

5
CHF124
Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 30 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 30 Feet Nylon Design Wire

4.7
CHF58
Little Moments Softflex Bottle Blue Slow Flow 180ml 0M+, Multicolor

Little Moments Softflex Bottle Blue Slow Flow 180ml 0M+, Multicolor

4.5
CHF26
Hollister 26900 Moderma SoftFlex Convex Transparent Pouch (1 Count)

Hollister 26900 Moderma SoftFlex Convex Transparent Pouch (1 Count)

CHF4
Softflex Washcloth Regular Patient Cleansing Dry Wipes - 27cm x 19.5cm (3 Packs of 50)

Softflex Washcloth Regular Patient Cleansing Dry Wipes - 27cm x 19.5cm (3 Packs of 50)

CHF52
(1) - Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

(1) - Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

CHF37
Sterling Silver 3.0mm by 9.4mm Three Strand Roundel Spacer Bar. Sold as - 10 Pieces Per Pack

Sterling Silver 3.0mm by 9.4mm Three Strand Roundel Spacer Bar. Sold as - 10 Pieces Per Pack

CHF10
Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

Soft Flex Wire 21-Strand, 0.014-Inch Diameter, Satin Silver

4.8
CHF53
carebymailHealthcare Softflex Washcloth Regular Dry Cleansing Wipes (3 Packs of 50)

carebymailHealthcare Softflex Washcloth Regular Dry Cleansing Wipes (3 Packs of 50)

3.1
CHF41
RevlonColorstay Softflex Combi/Oily With Pump, 350 Rich Tan, 30 ml (Pack of 1)

RevlonColorstay Softflex Combi/Oily With Pump, 350 Rich Tan, 30 ml (Pack of 1)

4.3
CHF10
Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

4.6
CHF71
YumiSoftFlex Comfy Professional Heels – 5.5 cm, Soft Cushion & Blood Flow Stimulation insole (Brown, EU Footwear Size System, Adult, Women, Numeric, Medium, 41)

YumiSoftFlex Comfy Professional Heels – 5.5 cm, Soft Cushion & Blood Flow Stimulation insole (Brown, EU Footwear Size System, Adult, Women, Numeric, Medium, 41)

CHF214
Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 30 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 30 Feet Nylon Design Wire

4.6
CHF54
YumiSoftFlex Women’s Heels – 5.5 cm, Soft Cushion & Massage Insole

YumiSoftFlex Women’s Heels – 5.5 cm, Soft Cushion & Massage Insole

CHF150
Soft Flex 21 Strand Beading Wire - Fine 0.14 Diameter - 100 Feet Design Wire

Soft Flex 21 Strand Beading Wire - Fine 0.14 Diameter - 100 Feet Design Wire

4.8
CHF101
Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 100 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Heavy 0.24 Diameter - 100 Feet Nylon Design Wire

CHF131
Set of 2 teats Softflex 0m +

Set of 2 teats Softflex 0m +

CHF22
Hollister7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

Hollister7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

4.8
CHF155
Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 100 Feet Nylon Design Wire

Soft Flex 49 Strand Beading Wire - Medium 0.19 Diameter - 100 Feet Nylon Design Wire

4.8
CHF125
REVLON Colorstay Pressed Natural Powder With Softflex For All Skin Types, Medium Deep, 8.4G, Beige

REVLON Colorstay Pressed Natural Powder With Softflex For All Skin Types, Medium Deep, 8.4G, Beige

4.2
CHF39
Soft Flex Extreme Flex Beading Wire 925 Sterling Silver .019 Inch 10ft Mini Spool

Soft Flex Extreme Flex Beading Wire 925 Sterling Silver .019 Inch 10ft Mini Spool

CHF21
Soft Touch 49 strand Beading Wire .024 Inch 30 Ft Soft Flex

Soft Touch 49 strand Beading Wire .024 Inch 30 Ft Soft Flex

3.7
CHF65
Soft Flex 28 Gauge Craft Wire - Non Tarnish Silver - Artistic Wire with Silver Plating

Soft Flex 28 Gauge Craft Wire - Non Tarnish Silver - Artistic Wire with Silver Plating

CHF10
Soft Flex Kink Resistant Knot Tying Hypoallergenic Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 30 ft White Nylon Color Coating

Soft Flex Kink Resistant Knot Tying Hypoallergenic Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 30 ft White Nylon Color Coating

CHF32
Soft Flex Trios Beading Wire 49-Strand .019" Diameter 10ft 3/Pkg-Serenity

Soft Flex Trios Beading Wire 49-Strand .019" Diameter 10ft 3/Pkg-Serenity

CHF24
Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

4.6
CHF154
Soft Flex Kink Resistant Beading Wire - Very Fine 0.10 Diameter - Jewelry Making Bead Wire - 30 Ft

Soft Flex Kink Resistant Beading Wire - Very Fine 0.10 Diameter - Jewelry Making Bead Wire - 30 Ft

4.7
CHF40
Revlon ColorStay Makeup with SoftFlex SPF6 Combination/Oily Skin 110 Ivory, 1 Ounce

Revlon ColorStay Makeup with SoftFlex SPF6 Combination/Oily Skin 110 Ivory, 1 Ounce

CHF30
Hollister 7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

Hollister 7805 - Adapt Softflex Flat Barrier Ring 2" O.D.

4.8
CHF424
Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

4.5
CHF189
SoftFlex Skin Barrier Ring 7806, 10 Ct

SoftFlex Skin Barrier Ring 7806, 10 Ct

4.5
CHF195
Soft-Flex Bumpy Ball Dog Toy, 5.5-inch

Soft-Flex Bumpy Ball Dog Toy, 5.5-inch

3.8
CHF46
Soft Flex Non-Tarnishing Bead Stringing Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 10 ft White Nylon Color Coating

Soft Flex Non-Tarnishing Bead Stringing Jewelry Making Wire, 21 Strands of Braided Stainless Steel Beading Wire.014 Fine Diameter, 10 ft White Nylon Color Coating

CHF14
YogipaceSoftFlex 25"/27"/29"/31" Women's High-Rise Yoga Flare Leggings Bootcut Pants

YogipaceSoftFlex 25"/27"/29"/31" Women's High-Rise Yoga Flare Leggings Bootcut Pants

CHF39
Soft Flex Extreme Sterling Silver Beading Wire .019" 30 ft. - Extra Abrasion Resistance

Soft Flex Extreme Sterling Silver Beading Wire .019" 30 ft. - Extra Abrasion Resistance

4.5
CHF94
Hueter ToledoSoft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

Hueter ToledoSoft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

4.4
CHF33
Revlon ColorStay Lipliner with SoftFlex, Sienna [635] 1 ea (Pack of 3)

Revlon ColorStay Lipliner with SoftFlex, Sienna [635] 1 ea (Pack of 3)

4.7
CHF86
Soft Flex Toys 0.019-Inch Beading Wire, 30-Feet, Grey

Soft Flex Toys 0.019-Inch Beading Wire, 30-Feet, Grey

4.7
CHF65
Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

Soft Flex 49 Strand .019 Inch Diameter, 30 feet Beading Wire, Original. (Sold as - 1 Spool Per Pack)

4.4
CHF20
Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

Soft Flex Softflex Beading Wire .014 IN. 30 ft 42301

4.7
CHF14
Soft Flex 49 Strand Stringing Wire - Flexible Braided - Medium 0.19 Diameter - Jewelry Making Bead Wire - Satin Silver

Soft Flex 49 Strand Stringing Wire - Flexible Braided - Medium 0.19 Diameter - Jewelry Making Bead Wire - Satin Silver

4.7
CHF65
Soft Touch Wire 7-Strand .01"X10', Silver

Soft Touch Wire 7-Strand .01"X10', Silver

CHF9
REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 5)

REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 5)

5.0
CHF40
REVLONColorStay Makeup with SoftFlex, 150 Buff, 1 Fl Oz

REVLONColorStay Makeup with SoftFlex, 150 Buff, 1 Fl Oz

4.5
CHF40
T-fal Textiles Waffle Silicone Pot Holder Set, Softflex, Non-Slip Grip, Heat Resistant, 8.25-inches x 7.5-inches, 2 Pack, Charcoal (34318)

T-fal Textiles Waffle Silicone Pot Holder Set, Softflex, Non-Slip Grip, Heat Resistant, 8.25-inches x 7.5-inches, 2 Pack, Charcoal (34318)

4.4
CHF46
Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce2

Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce2

4.4
CHF31
Soft Flex Best Beading Wire .024 Inch - 30 Feet (1)

Soft Flex Best Beading Wire .024 Inch - 30 Feet (1)

4.9
CHF19
Nuby Little Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 Ml, Green

Nuby Little Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 Ml, Green

CHF7
REVLONColorStay Eyeliner with SoftFlex, Black 201, 0.01 Ounce (28 g) (Pack of 2)

REVLONColorStay Eyeliner with SoftFlex, Black 201, 0.01 Ounce (28 g) (Pack of 2)

4.6
CHF54
Revlon ColorStay Lipliner with SoftFlex, Raisin 640, 0.01 Ounce

Revlon ColorStay Lipliner with SoftFlex, Raisin 640, 0.01 Ounce

4.4
CHF36
Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Caramel 400, 1 Ounce (Pack of 2)

Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Caramel 400, 1 Ounce (Pack of 2)

4.3
CHF37
REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 4)

REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 4)

4.2
CHF30
Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 0-6 Months, Aqua/White, 2 Pack

Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 0-6 Months, Aqua/White, 2 Pack

3.5
CHF30
REVLONColorStay Pressed Powder with SoftFlex, Light 820, 0.3 Ounces (Pack of 2)

REVLONColorStay Pressed Powder with SoftFlex, Light 820, 0.3 Ounces (Pack of 2)

4.4
CHF21
YogipaceSoftFlex 25"/27"/29"/31"/35" Women's High-Rise Yoga Flare Leggings Bootcut Pants

YogipaceSoftFlex 25"/27"/29"/31"/35" Women's High-Rise Yoga Flare Leggings Bootcut Pants

3.8
CHF162
Soft-Flex Football Squeaky Dog Toy, 7-inch

Soft-Flex Football Squeaky Dog Toy, 7-inch

4
CHF13
Skin Barrier Pouchkins, SoftFlex Trim To Fit 1-3/4" Floating Flange Green Code 1-1/4" Stoma (#3761, Sold Per Box)

Skin Barrier Pouchkins, SoftFlex Trim To Fit 1-3/4" Floating Flange Green Code 1-1/4" Stoma (#3761, Sold Per Box)

CHF82
PREM DRN SOFTFLEX PCH W/Barrier,BGE CTF W/FLTR

PREM DRN SOFTFLEX PCH W/Barrier,BGE CTF W/FLTR

CHF64
Soft-Flex Beading Needles Fine Point-.23mm 10/Pkg

Soft-Flex Beading Needles Fine Point-.23mm 10/Pkg

5
CHF23
REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 3)

REVLONColorStay Lip Liner with SoftFlex, Nude [630] 1 ea (Pack of 3)

4.6
CHF26
Econoflex Wire 7-Strand Very Fine (.010) 30ft/Pkg-Steel Grey

Econoflex Wire 7-Strand Very Fine (.010) 30ft/Pkg-Steel Grey

CHF6
Soft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

Soft-Flex Best Clutch Ball Dog Toy, 4.5-inch Grape

CHF31
REVLONColorstay Under Eye Concealer with SoftFlex - Light - 0.04 oz

REVLONColorstay Under Eye Concealer with SoftFlex - Light - 0.04 oz

4.1
CHF49
Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce

Revlon ColorStay Lipliner with SoftFlex, Plum 665, 0.01 Ounce

4.4
CHF9
Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Ivory 110, 1 Ounce

Revlon ColorStay Makeup with SoftFlex, Normal/Dry Skin, Ivory 110, 1 Ounce

CHF320
NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 ml, Blue

NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 ml, Blue

5
CHF40
Soft Flex Bumpy Ball 5.5"-Orange (Pack of 1)

Soft Flex Bumpy Ball 5.5"-Orange (Pack of 1)

CHF23
Ergobaby Adapt Carrier for Newborns from Birth, 3 Positions SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Olive Green

Ergobaby Adapt Carrier for Newborns from Birth, 3 Positions SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Olive Green

CHF529
Soft FlexWire 49-Strand .019" X30'-Satin Silver

Soft FlexWire 49-Strand .019" X30'-Satin Silver

CHF20
Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 6-12 Months, Blue/Gray, 2 Pack

Dr. Talbot'sSoft-Flex Orthodontic Pacifiers 6-12 Months, Blue/Gray, 2 Pack

4.6
CHF9
ErgobabyOmni Breeze Carrier for Newborns, from Birth to 20.4 kg, 4 Positions, SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Midnight Blue

ErgobabyOmni Breeze Carrier for Newborns, from Birth to 20.4 kg, 4 Positions, SoftFlex Mesh, Ergonomic Baby Front-Inward and Back Carry Position, Midnight Blue

4.4
CHF183
REVLONColorstay Lipliner With Softflex, Raisin 640, 0.01 Ounce

REVLONColorstay Lipliner With Softflex, Raisin 640, 0.01 Ounce

4.4
CHF64
Revlon Colorstay Pressed Powder with Softflex - 830 Light/Medium

Revlon Colorstay Pressed Powder with Softflex - 830 Light/Medium

4.6
CHF75
IST Semi Dry Snorkel with Flexible Tube, Splash Guard & Hypoallergenic Mouthpiece for Snorkeling & Scuba Diving

IST Semi Dry Snorkel with Flexible Tube, Splash Guard & Hypoallergenic Mouthpiece for Snorkeling & Scuba Diving

4.6
CHF30
Revlon ColorStay Pressed Powder with SoftFlex, Medium 840, 0.3 Ounces (Pack of 2)2

Revlon ColorStay Pressed Powder with SoftFlex, Medium 840, 0.3 Ounces (Pack of 2)2

4.5
CHF44
NubyAnti-Colic Softflex Silicone Nipples/Teats For Infants And Babies With 3 Ultra Advance Valves, Months+,2 Pcs

NubyAnti-Colic Softflex Silicone Nipples/Teats For Infants And Babies With 3 Ultra Advance Valves, Months+,2 Pcs

4.3
CHF4
Soft-Flex Football Squeaky Dog Toy, 7-inch

Soft-Flex Football Squeaky Dog Toy, 7-inch

CHF46
NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 Ml, Pink

NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 270 Ml, Pink

4.6
CHF27
Ergobaby Omni Breeze Baby Carrier for Newborns from Birth up to 20 kg, 4 Positions SoftFlex Mesh Ergonomic Baby Belly Carrier Back Carrier Baby Carrier (Pearl Grey)

Ergobaby Omni Breeze Baby Carrier for Newborns from Birth up to 20 kg, 4 Positions SoftFlex Mesh Ergonomic Baby Belly Carrier Back Carrier Baby Carrier (Pearl Grey)

4.5
CHF679
RevlonColorStay Lipliner with SoftFlex, Sienna 635, 0.01 Ounce

RevlonColorStay Lipliner with SoftFlex, Sienna 635, 0.01 Ounce

4.4
CHF27
Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

Revlon ColorStay Pressed Powder with SoftFlex, Fair 810, 0.3 Ounces (Pack of 2)

4.5
CHF162
Emjoi Micro-Pedi SoftFLEX Technology Refill Rollers (Extra Coarse) - Pack of 4

Emjoi Micro-Pedi SoftFLEX Technology Refill Rollers (Extra Coarse) - Pack of 4

CHF55
STOTT PILATES Non-Latex Flex-Band

STOTT PILATES Non-Latex Flex-Band

2
CHF36
STOTT PILATESFlex-Band

STOTT PILATESFlex-Band

1
CHF38
Sof SoleSof Sole Airr Orthotic Insole – Coolmax Moisture-Wicking Cover, SKYDEX Air Capsules, Gel Forefoot Cushioning, Reinforced Nylon Plate for Stability and Support - UK Size 9-10

Sof SoleSof Sole Airr Orthotic Insole – Coolmax Moisture-Wicking Cover, SKYDEX Air Capsules, Gel Forefoot Cushioning, Reinforced Nylon Plate for Stability and Support - UK Size 9-10

CHF71
Dr. Talbot's Soft-Flex Orthodontic Pacifiers 0-6 Months, Blue/Gray, 2 Pack

Dr. Talbot's Soft-Flex Orthodontic Pacifiers 0-6 Months, Blue/Gray, 2 Pack

CHF15
Slimflex Berry Insole, Low Density Soft and Comfortable ([UK 5 | EU 38])

Slimflex Berry Insole, Low Density Soft and Comfortable ([UK 5 | EU 38])

CHF24
NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 ML, Pink

NubyLittle Moments Softflex Baby Bottle With Slow Flow Silicon Nipple For Infants,Triple And Anti Colic System, 180 ML, Pink

CHF9
NubyAnti-Colic Softflex Silicone Nipple - Slow Flow - 2Pcs - 0M+

NubyAnti-Colic Softflex Silicone Nipple - Slow Flow - 2Pcs - 0M+

CHF4